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September 19, 2011.


Smart Serve Ontario Launches Education Programs in Chinese

Responsible alcohol service training now available in Mandarin and Cantonese


In response to changing demographics, Smart Serve, Ontario’s leader in responsible alcohol service training is now offering Mandarin and Cantonese audio tracks as a compliment to its online training program.  The expanded language options, which play the Mandarin or Cantonese audio tracks atop the English training on screen, are part of a series of updates that Smart Serve introduced to its 2011 training and testing platform.


“After English, Mandarin and Cantonese are the second and third largest language groups taking the Smart Serve training. Anything we can do to help these applicants learn and retain the responsible alcohol service curriculum, we must do,” said George Schmalz, Chairman of the Board of Smart Serve.


Last spring, in collaboration with hospitality and law enforcement stakeholders, Smart Serve launched a state-of-the-art online training program that incorporates new web technologies into the training modules, making the training interactive and adding audio and visual aids to improve absorption of the content.


“Adding Mandarin and Cantonese audio tracks makes the program more accessible for thousands of Ontarians,” said David Levin, interim Executive Director of Smart Serve.  “These latest enhancements support Smart Serve’s ongoing goal to maintain Ontario’s position of leadership in responsible alcohol service education and practice. One way we accomplish this is by continually improving the accessibility of the training.”


Over the past 15 years, more than 900,000 Ontarians have received their Smart Serve certification. This number will approach 2.1 million within the next 15 years. Responsible alcohol service protects servers, licensees, and the public.



For further information:

Mary Parsons

Marketing and Communications, Smart Serve Ontario